How Starting Your Own 'State Membership' Can Increase Your Revenues!

My mother was visiting recently and all through our mother-daughter shopping time I discovered something interesting. Almost all of the stores I made a purchase at asked me if I'd want to get on their mailing list. That's very wise.

Nevertheless, the WAY in which they did this made a positive change within my answer. I said NO to almost all of them because they only did not allow it to be enticing for me. I am talking about, who WOULD LIKE more junk mail? Therefore if I had want to be on your email list if you merely ask me, the answer will usually be NO.

But one shop in particular got me. To start with, it was a designer apparel store I loved. Second, they didn't ask me if I wished to be on their email list. They asked me becoming a 'VIP Client.'

Say the words 'VIP' in my experience and my ears improve. I-t naturally stands for 'very important person.' And generally speaking it suggests a level of advantage and prestige. Suddenly I DESIRED to-be on that subscriber list, especially when the salesman told me it was included with certain benefits, such as early notice on a personal buying service, new arrivals, and private trunk shows.

And you know what? I would have also paid to participate that - to be regarded as a VIP.

You see, people WANT to be a part of something special like ezine marketing. The example above was free. But don't under-estimate just how much your customers or customers can PAY to accomplish this, sometimes.

Example: A friend of mine recently provided he gives $15,000.00 annually to fit in with the President's Club of a local playhouse, despite the fact that he and his wife can attend each show there for just $150.00. Why would even a devoted attendee wish to pay 100 times more? Particular treatment like preferred seating, valet parking, encourages to VIP features, private restaurant for members only, marketing using a high level of people, and so forth. If you believe any thing, you will seemingly desire to learn about site preview.

Still another friend of mine pays for membership at a private club within Los Angeles on Sunset Blvd. For several of the same factors (but moreso, I believe, since it impresses his times ; ). Clicking small blue arrow seemingly provides aids you can give to your aunt.

My marketing mentor Dan Kennedy taught me there's a segment of just ABOUT ANY customer or client group or market who will joyfully spend FAR above regular charges for status, convenience, and specific treatment.

I call it 'nation clubbing' your business. Why be the driving range with an constant fee when you are able be the elegant six-figure membership club across the street? It is possible to offer both of course, but have a look at what will skyrocket your business FASTER, with less dealings and high quality clients.

One example of this is my personal Platinum Mastermind plan, that I launched in 2006 due to overwhelming demand for our training. This group of 15 critical small companies each pay $15,000.00 a year to own better access to me than someone else, and in a small group setting where we meet three times a year at luxurious 4- and 5-star hotels and resorts.

My Platinums are, primarily, VIPs within my world! And because I keep a little of mystery about the party, people seem to want 'in' much more. (One-of my people got cornered in the girls room at my last On the web Success Blueprint Workshop by many participants who needed to understand how they could go into Platinum!)

I share this to not impress you, but to impress upon you that in market (yes, *yours*) there IS a portion of folks who will gladly spend MORE - much more - for an increased level of support or treatment. Remember, you're not trying to please EVERYONE, just the select few who can afford that level of support.

So now, take a moment or two and consider ways to start your personal 'country club' to your clients and customers. Whether it is a VIP level of service or a private client group that meets a few times a year.

To really get your wheels turning, imagine this... That's an additional $100,000.00 this year for YOU, when you can get 10 individuals to agree to some type of pro-gram that is just $10,000.00 a year!.